Client: Raleigh Magazine
A monthly city magazine covering news, food, and events.
The Problem: Raleigh had a need for a true city magazine similar to Atlanta, Chicago, and Boston. Raleigh Magazine set out to bring news, food, style, and events to the citizens of Raleigh. They needed a cutting-edge design that would launch a new product to a market that had never seen such a publication.
The Solution: Starting from scratch, I established the brand guidelines, fonts, magazine rules. Tthink, headlines can be these 2-3 options, body copy is x, icons look like y. A quality magazine needs to look effortless and be easy to navigate as a reader … which takes a lot of upfront thinking and planning.
I created an entire brand suite of collateral—logo, business cards, contract, sales sheets, media kits, the works. Consistency is key in making a new company look like it’s been around forever.
I also know all that fun technical stuff like printer registration marks, color modes, and those nitpicky things that printers love to see.
Oh? It’s not just a print world these days, you say? Well, I took a complex print product and designed a sitemap that translated the magazine into a state-of-the-art web experience. Complex additions (aside from thousands of words a month) included subscription forms, user-generated event calendars, and advanced ad placement options.
The Results: With new subscribers every day, a successful bi-weekly newsletter, and over 20k followers, Raleigh Magazine hit the streets and the web with much success.