Print Magazine & WordPress website

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Client: Raleigh Magazine 

A monthly city magazine covering news, food, and events.

The Problem: Raleigh had a need for a true city magazine similar to Atlanta, Chicago, and Boston. Raleigh Magazine set out to bring news, food, style, and events to the citizens of Raleigh. They needed a cutting-edge design that would launch a new product to a market that had never seen such a publication. 

The Solution: Starting from scratch, I established the brand guidelines, fonts, magazine rules. Tthink, headlines can be these 2-3 options, body copy is x, icons look like y. A quality magazine needs to look effortless and be easy to navigate as a reader … which takes a lot of upfront thinking and planning. 

I created an entire brand suite of collateral—logo, business cards, contract, sales sheets, media kits, the works. Consistency is key in making a new company look like it’s been around forever. 

I also know all that fun technical stuff like printer registration marks, color modes, and those nitpicky things that printers love to see. 

Oh? It’s not just a print world these days, you say? Well, I took a complex print product and designed a sitemap that translated the magazine into a state-of-the-art web experience. Complex additions (aside from thousands of words a month) included subscription forms, user-generated event calendars, and advanced ad placement options. 

The Results: With new subscribers every day, a successful bi-weekly newsletter, and over 20k followers, Raleigh Magazine hit the streets and the web with much success.

You want clarity, insight, and direction when it comes to your branding and marketing.

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