Client: NC Kitchen & Bath
A home improvement company
The Problem: Taking 25 years of contracting experience, NC Kitchen and Bath started a new company to provide quality renovations to central North Carolina. But like many new business owners, where does one start?
The Solution: After they secured an incredible business name with the state (Seriously? No one else in North Carolina snagged this before?), I got started on a branding package. Striving to keep everything simple in a world where competitors often have busy logos, I embraced the solid structure of a job well done with a simple square and knocked-out type.
From there, I executed a brand suite that included yard signs, local magazine ads, and t-shirts.
For the website, the key factor for a customer is great imagery and an easy way to contact the builder. Using professional photography, I created a portfolio of work that showcased the quality of service NC Kitchen & Bath provides. I also put as many call-to-action contact buttons and areas as I could so that a potential customer is always able to find the form to learn more.
The Results: Over five years in business, NC Kitchen & Bath is successfully booking out jobs months into the future.